ICIYL: "Are Music Videos Worth the Time and Money Investment for Artists?"
Written by Vivian Fung, April 8, 2024:
For better or worse, video content has become the number one way to satisfy algorithms and encourage people to engage with your work through digital platforms. The importance of video became especially clear to musicians during the pandemic when venues were shuttered and the only way to reach people was online. Video was the main outlet for artistic expression, and people started predominantly using this medium. During this time, I noticed people’s attitudes towards both social and visual media shifting.
That said, the pandemic also created a culture of being constantly online. Sugar Vendil’s article “Am I Going to Kill my Career if I’m Not on Social Media Anymore?” particularly resonated with me a couple of years ago when it came out. As the mother of a young child, daughter of senior parents, and a full-time freelance composer, I have limited time for making videos for all the world to see. But with more people being open to the idea of creating video content – whether it be refined music videos produced by a videographer, or quick and casual videos shot on a smartphone – it’s worth examining the pros and cons.